Expert Product Evaluation

Independent and authoritative evaluation of wine, spirits, sake, cider and beer

The quality of your product comes first, and always wins out to please customers, foster repeat sales and strengthen and build your brand over the long term. Independent and authoritative evaluation of your products increases your probability of success to all tiers of the supply chain: importers, distributors, retailers and restaurateurs, marketers, media and press, and most importantly, the consumer.

A credible evaluation provides the market with the assurance that your products deserve attention and inclusion. Ultimate Beverage Challenge offers:

  • The highest standard of product review through its uncompromising methodology of panel based, progressive blind tasting over three independent rounds of judging.
  • Scoring on the retailer supported and consumer-friendly 100-point scale.
  • Recognition for both great value and consistent product quality year-over-year.
  • Detailed tasting notes for high-scoring products.
  • Free and supplemental marketing collateral further leveraging your results.
  • Distribution of your product’s evaluation directly to trade buyers through an exclusive partnership with Beverage Media in all major U.S. markets.

Submitting your products to Ultimate Beverage Challenge ensures that your products signal their quality and warrant the market’s attention.


50 Broadway Hawthorne, NY 10532 USA

Telephone: 1-914-391-4890