Enabling Marketplace Entry and Growth
GET U.S. MARKET-READY™
With decades of experience helping wine and spirit brands enter and grow in the U.S. market, Bevology has developed a proprietary process called Get U.S. Market-Ready. It is a program customized to help each individual client prepare for entry into and growth in the U.S. market.
NAVIGATING THE COMPLEXITIES OF THE U.S. THREE-TIER SYSTEM
- Education on the U.S. market. Customized seminars on key subjects new brands need to be familiar with:
- Workshops and seminars custom-tailored to each client and brand’s specific needs and challenges
- Import, distribution and route-to-market strategy and solutions
- Understanding individual state price structures
- Negotiating contracts and agreements
- Workshops and seminars custom-tailored to each client and brand’s specific needs and challenges
MARKETING PLANNING AND EXECUTION
- Development of practical and specific marketing plans with timetables, budgets, strategies, volume and profitability forecasts
- Proprietary ImporterConnect™ database of all licensed U.S. wine and spirit importers
- Creative and innovative use and leverage of digital programs including social media and e-commerce.
SALES MANAGEMENT
- Set up and manage distribution networks
- Get more time and attention on client brands.
IMPORTING via Bevology Imports LLC
- Nationally licensed U.S. importer with distribution solutions in NY/NJ.
Contact
BEVOLOGY
New York Office
401 Park Avenue South-10th Floor
New York, NY 10016 USA
Telephone: +1-212-613-2713
Connecticut Office
25 Litchfield Drive
Simsbury, CT 06070 USA
Telephone: +1-860-833-6272
Our Team
Steve Raye
President, Bevology, Inc. and Bevology Imports LLC.
Steve started his career in the industry managing Smirnoff and Finlandia Vodkas at Diageo’s predecessor Heublein/Palace Brands. Following 10 years as Managing Partner at Brand Action Team, he sold the company and founded Bevology Inc. Steve is a regular speaker at events including Vinitaly, Vinexpo, London Wine Fair and Wine2Wine. He also lectures on international wine marketing at Univ. of Bologna Business School and American International University and is a frequent contributor to a variety of international wine and spirit publications.
Howard Bernstein
Senior Vice President, Sales at Bevology, Inc. and Bevology Imports LLC.
Howard brings three decades of experience in the wine/spirits industry having previously worked at Southern Wine & Spirits, Palm Bay, Heublein/Palace brands and managing his own import company. He most recently headed up the Northeast Division for Sobieski, one of the most successful vodka brand introductions in the industry’s history. Howard brings practical experience helping set up import, distribution and sales management solutions with a focus on getting extra attention and focus on our clients’ brands.