Oomiji

Powerful new consumer engagement platform to boost your wine sales.

BUILD SALES BY BUILDING CUSTOMER RELATIONSHIPS

• Your customers have different likes, interests and needs when it comes to buying wine.
• By increasing your understanding of what customers want, you’ll increase both your D2C and in-market sales.
• Selling wine directly to consumers is not about sending more and more emails but sending the right emails.
• Oomiji is an automated ask, understand and respond platform that enables you to address exactly what consumers want.
• Oomiji is a horizontal solution to analyze data and trace it back to its source. It provides a seamless connection between market research, CRM and email marketing in one platform.
• Look-forward research, auto-CRM, instant segmenting and immediate strategic guidance on what to say to customers. Oomiji is a breakthrough addition to your wine marketing program.

ENGAGEMENT TOOLS

• Oomiji provides a platform for true wine customer engagement by enabling you to address people on an individually targeted basis, specific to their characteristics, interests and preferences.
• Integrate your CRM and email marketing on one seamless platform. Create customer segments of common wine needs, interests and perceptions.
• Discover actionable insights through quick analysis of unstructured, conversational text that comes from asking open ended questions. (e.g. Tell us about the kinds of wines you like to drink.)
• Increase active engagement through email, social media and website content specific to each segment’s characteristics. Drive the right promotions and increase sales.

BENEFITS OF OOMIJI TO WINE MARKETERS

• Your questions become actionable because you can identify and respond to people based on what they tell you about your wines or their preferences.
• CRM no longer requires key entry as customers enter their own information about their needs and preferences. They platform does the work for you.
• Email marketing becomes more effective as content can be easily tailored to the needs and preferences of your customers.
• Your customer database can be a testing ground for response to innovative ideas, varietals and new packaging.
• Customer satisfaction is clear to see through quick analysis of conversational text.